The journey began with Johann Küpper, born on October 18, 1908. In 1936, Johann achieved the prestigious title of German Master Butcher in Aachen, Germany. His passion for the craft earned him a golden certificate in 1986, marking 50 years of excellence as a master butcher.

Johann’s son, Matthias Josef Küpper, born in 1939, followed in his father’s footsteps, becoming a master butcher in 1961. At just 13, Matthias had to step up and assist his father in their family butchery after Johann was injured during World War II, leaving him with the use of only one arm.

In 1970, Matthias moved to Johannesburg, South Africa, where he worked with some of the country’s largest meat processing factories. Dissatisfied with the quality standards of these factories, Matthias founded Euro Butchery & Delicatessen in Allens Nek, Weltevredenpark, in 1990. His commitment to high-quality, traditional European products set a new standard in the local market.

Matthias’s son, Jürgen Küpper, born in 1991, joined the family business in 2011. That same year, Matthias celebrated 50 years as a German Master Butcher, receiving his golden certificate from Germany. Jürgen, inspired by the growing demand for premium traditional European products in South Africa, envisioned a larger-scale operation.

In 2014, Euro Butchery & Delicatessen moved to a 1500 square meter facility in Strijdompark, Johannesburg, to better serve its expanding customer base. By 2017, Jürgen had completed his qualification in Germany, becoming the third generation of Küppers to earn the title of German Master Butcher.

In 2018, the small butchery in Weltevredenpark was sold, allowing Euro Meats to focus on wholesale production, catering to the food service and hospitality industries across South Africa. In 2021, Matthias celebrated an incredible milestone: 60 years as a German Master Butcher.