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The Euro Meats Heritage

Three generations of German Master Butchers

Euro was started in 1990 by Matthias Küpper, one of the most experienced and knowledgeable German master butchers in South Africa. Euro started off as a small speciality German butchery and deli offering everything from uniquely crafted fresh meats for the braai to traditional European sausages, hams, cold meats, and salami for everyone to enjoy.

Matthias then received his golden master butcher certificate in 2011 after being a master butcher for 50 years which was also a certificate his father managed to get in 1986. To this day Euro is still the only meat processor in South Africa, if not Africa with these golden certificates behind its name. 2011 also marked the change of Euro when Matthias’ youngest son Jürgen Küpper joined the company which brought a new dynamic vision to the team and the company.

In 2014 Euro moved into a purpose-built production facility in Strijdompark, Johannesburg. The move enabled Euro to keep up with the growing demand of traditionally crafted meats which are used for the restaurant, catering and hospitality industry as a whole in Gauteng. In 2017 Jürgen followed the family tradition and completed his studies in Germany to become a German master butcher (Fleischermeister).  Euro’s quality through tradition speaks for itself by using the accumulated experience and knowledge over the years to create the most superior products for everyone to enjoy.

What sets us apart

  • Use of imported spices
  • Natural casings for sausages
  • Beechwood chips to smoke products
  • Persistence to provide superior products without affecting the quality
  • Traditional techniques
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