Euro was started in 1990 by Matthias Küpper, one of the most experienced and knowledgeable German master butchers in South Africa. Euro started off as a small speciality German butchery and deli offering everything from uniquely crafted fresh meats for the braai to traditional European sausages, hams, cold meats, and salami for everyone to enjoy.

Euro’s quality through tradition speaks for itself by using the accumulated experience and knowledge over the years to create the most superior products for everyone to enjoy.